Exaggeration of Deodorant

In the advertising world today deodorant companies always seem to choose the exaggeration route. Every television advertisement shows an exaggerated  example of how well their product works at stopping people from sweating. One of my favorites come from Axe, where they goes as far as showing a guy whose sweating it so bad, whenever he lifts his arms up sweat shoots out everywhere. Finally, in the end of the advertisement once the Axe product is used the perspiration stops immedietly.

http://www.youtube.com/watch?v=qdK9zSl2cgE

My second example comes from Degree Sport. Their use of the well known survivalist Bear Grylls is very smart, because of his rugged and daring attitude. However, their commercial suggests that no matter how long or how hard you run, when you lift up your shirt there will be no sweat stains. This makes the other competitor look bad and simply is not true.

http://www.youtube.com/watch?v=tFeN2J_EKQs

The deodorant companies are very smart in exaggerating everything about there products it’s just how far they will go to prove it can stop the worst sweating problems.

What Brand Am I?

When I started thinking about this blog entry it took me awhile to come up with an answer to the question: What brand am I? I wasn’t sure whether or not I should select a brand that I use frequently in my daily life or one that really represents me as a person. After debating, I decided that I match perfectly with Ford Trucks. Anyone who listens or watches TV always hears the Ford Truck slogan “Built Ford Tough” and I truly believe that I can somewhat relate to this brand as a person.

http://www.youtube.com/watch?v=dhEkVakVWFE

  Ford Trucks are built to be tough and last for a long period of time. I see myself as both a physically and mentally tough human being also. I don’t let anyone or anything get to me and bring me down. With myself currently being on the Marquette men’s club soccer team, I need to make sure at all times that I am in the shape and condition to compete with the competition, such as Ford with many different trucks on the market. This leads me to another reason why I resemble Ford trucks. Since their products are tough that means that they are also very reliable to their customers. I view myself as a very reliable friend and worker. I am always there to lend a helping hand and will never disappoint when help is needed the most. When something needs to be moved by a Ford Truck the consumer relies on it not to break down.  http://www.youtube.com/watch?v=ZyF5WsmXRaI

Finally, in life you always got to be dynamic. The new F150 has so many brand new features available that make it a very dynamic vehicle with helpful gadgets and state of the art technology. In my life as a student here at Marquette I need to be a very dynamic learner that can succeed in many different classes, with a broad range of material. Being represented by a brand means that you resembles its qualities and I believe I do with Ford Trucks being tough, reliable, and dynamic.