Bus Advertisement

Want to go to the zoo? Yes, but only if that snake is in a cage. This advertisement creates excitement and

curiosity about what the zoo is all about. Also I am amazed on how real this advertisement is. Doesn’t it look like the snake is actually crushing the bus with its strong grip. What great artistry and creativeness! Some companies just put a simple ad on the side of a bus but this takes it to another level and could increase visits to the zoo depending on who sees it.

Don't Waste Water

What a great advertisement for Denver Water. Although this bench is pretty much useless and can now be called a chair, Denver Water is clearly getting their point across. Use only what you need. Save the most important resource in the world. This ad does not need to be that big to make a huge point. Denver Water could have used a full bench and painted only a little orange and the other part white. But they went much farther than that to spread the word about wasting water.

Gatorade Art

I know I talk about Gatorade a lot Bloggers but, how can you deny how cool this picture and advertisement is? This was actually done with real Michael Jordan Gatorade bottles to make a picture to look like him. This advertisement sturs up conversation and goes viral and everyone wants to see if this is actually true. I have stressed so many times throughout my blog posts it is all about getting people to talk about your product.

Be Like Mike

Does anyone remember how successful the “Be Like Mike” campaign of Gatorade was? This advertisement campaign was the most successful of all time. The reason being so many different athletes no matter what age wanted to be like one of the best athletes in the world Michael Jordan. Everyone wanted to drink the same sports drink in order to perform at an all time best. It worked many people bought Gatorade thinking it would make them “Like Mike”. Yes Gatorade works but it doesn’t exactly make you immediately play like the best athletes in the world. It does have a very catchy tune though.

 http://www.youtube.com/watch?v=b0AGiq9j_Ak

Today Gatorade does the same thing. People look up to all of these amazing Gatorade athletes and want to perform just like them.

Target's Bold Move

Target made a very bold move recently to feature their logo……

Just by itself. This move by the company clearly shows how confident they are in their brand in that people will immediately know who it is without a name. Just like Starbucks, Target feels like their brand is that successful nationwide that people will understand the clean brand of just a target logo. This could have its negatives but whenever I see that logo I know already what company it stands for. With all of their advertisement consisting of many Targets on screen, it is being imbedded into our minds.

Bridgestone or Nothing

As discussed with some of my previous blog posts, some companies make strange commercials so their product will be talked about on the internet. Today I wanted to talk about Bridgestone Tires very shortly. They of course make a commercial proving how well their tires work in all elements, but they need to add in something that people will remember. In this case it is a beaver who almost kills a guys life but ends up saving his 6 months later.

http://www.youtube.com/watch?v=8bWb-WT_iNQ

            The tires are shown to work in both dry conditions to avoid the beaver at first and the later on in the year during a rain storm, the tires work once again to stop just before a tree cut down by the beaver. Here the tires work perfectly by being able to avoid two different dangerous situations and the comic relief of the beaver story makes people remember this advertisement for awhile. This was a Super Bowl ad and I still remember to this day.

Old Spice and Isaiah Mustafa

One of the most recognized guys on tv these days is Isaiah Mustafa. He has become the face Old Spice over the last couple years. The reason he has became so popular is because of the outrageous commercials he is in.

http://www.youtube.com/watch?v=owGykVbfgUE

This commercial is hilarious and does not make sense at all. But the thing is it is funny and gets people talking about the Old Spice brand. This video has been watched over 31 million times. This means many of these people watching this advertisement are going to buy the product and want to be more like a man. Not everyone can look as good as Isaiah but they can smell like him. Not only is Old Spice getting the word out about their body wash, there is excitement to see what funny commercial they come up with next.

Gatorade's Social Networking

Gatorade as a company, is successful reaching out to consumers through Facebook and Twitter. Social media has become a very effective way for brands to have a presence in a consumers daily life, and Gatorade takes advantage of the opportunity to get their name, brand message, and other beneficial information to consumers in a free or very inexpensive media. 

            Gatorade’s major use of social media is Facebook to promote the brand positively.  Essentially all of Gatorade’s target audience is on Facebook to some extent, and over 3.1 million Facebook users are a fan of Gatorades page. Fans of Gatorade are actively posting comments and photos on Gatorades wall. This shows a great current fan base. Gatorade also makes their Facebook page something that fans can refer back to regularly, thanks to the miniseries they created, called “Everything to Prove.” In this miniseries, Gatorade documents the beginning seasons of rookie NFL football players and how Gatorade products help the success of their first years in a professional league. Their Facebook page also has links to numerous affiliated sites, such as the Gatorade Twitter account and Gatorades website. 

            Another popular social media site used by Gatorade is Twitter.

http://twitter.com/#!/gatorade 

  Gatorade’s Twitter account, it was surprisingly less active than expected. A majority of the Tweets on the account are from other people tagging Gatorade in their personal Tweets. While Twitter remains a far less populated social media website, there are still millions of users worldwide, many of which will take the time to read a 140 character post but won’t take the time to search for Gatorade on Facebook and search their profile and wall for new promotions, deals, or information. However, the people who do Tweet at Gatorade are giving even a larger audience. Perhaps someone follows and tags Gatorade in a Tweet- their friends now see the tagged item and might be interested to click on, or even follow Gatorade. In this sense, Twitter is presenting Gatorade with an even larger web of audience members who may not think to follow them on their own.  Overall, the maintenance of both Facebook and Twitter pages are imperative of Gatorade for them to just keep their name in the minds of consumers.

GSeries

The biggest strength of Gatorade as a brand is that it has science to back it up; the product does what exactly what it says it does. Gatorade is scientifically proven to rehydrate athletes in the healthiest and most effective way possible. It even has a sports science institute devoted to proving their product works and how their sports drink can improve anyone’s workout experience. On www.gssiweb.com, which stands for Gatorade Sports Science Institute, the consumer is able to discover ways to improve their hydration by giving their height, weight, and type of work out. This dedication to hydration and re-energizing stands out as a strength. With Gatorade being the obvious number one sports drink they decided to take it to a new level with new three step hydration process. It is well developed and one of a kind; no other company can match it. This new way to hydrate from the beginning to end of a workout puts Gatorade even higher above from the competition. There is Prime for before a sporting event, a perform so the athlete can perform at their best during, and finally recover so everything that was lost can be put back into the body. This video explains…..

http://www.youtube.com/watch?v=I86Id8YDN_c

Great idea Mcdonalds

What a great advertisement from Mcdonalds. I am not sure where this is, but what a creative idea to put this on the street. Every company is looking for new ideas to get their products out in the daily world and somehow get people to think about their product. If I were to be walking down the street and started walking on top of these imaginary fries acting like a cross walk, I would feel the craving to go to Mcdonalds. This is exactly what they want the consumer to do in this situation. Wherever food can be placed to get people to want to buy it is key.

College Basketball Excitement

How many more reasons does someone need to get ready for March Madness. ESPN recently had a TV commercial showing how excited college basketball coaches get during their games. Why shouldn’t the fans be even more excited than them? It’s a great time of the year for basketball and this is a great way to pump people up even more.

http://www.youtube.com/watch?v=U76nsUvNxEE

This isn’t crazy it is just sports. People get excited in different ways for athletics and this is a funny way for ESPN to show it. After showing this commercial they could gain more viewers for the different tournament coverage they show throughout the month of March. After getting people excited they feel the need to watch as much sports as possible.

Audi is the New Luxury

Audi has suddenly become the new Luxury car on the block. The word “new” is the main word when describing Audi’s new campaign. When talking about luxury Audi doesn’t want the consumer to think about long time luxury juggernaut BMW, Lexus, Mercedes, and Jaguar. Audi wants the consumer to think about a new age of luxury. All those previously mentioned car manufacturers are companies of the past that your parents or even your grandparents used to ride. Forget about those and separate from the past is what Audi message is in their advertisements.

http://www.youtube.com/watch?v=3snyXTNmFm8

Join the new revolution of luxury and the new revolution of successful people in the world today. This is a great campaign and is working, I am seeing more and more Audi’s on the road today. People are buying into the statement that young people shouldn’t be like buyers of the past.

Detroit and Chrysler are Back.

One of the most talked about commercials to come from this year’s super bowl was Chrysler’s advertisement talking about a new beginning of their company. Yes Chrysler and the city of Detroit seemed to be forgotten, but with a new logo and a new company plan everything is on track. The commercial speaks for itself and let everyone in the world Chrysler is back in the game. Luxury usually doesn’t go with the name Chrysler and Detroit but now it does.

http://www.youtube.com/watch?v=SKL254Y_jtc&bid=5079147&adid=233347236&pid=57249858&KWNM=chrysler+commercial&KWID=150763201&channel=PS

Eminem “this is the motor city and this is what we do”. Detroit makes cars through hard work and determination. This advertisement puts not only a company back on the map but also a city that some may have forgotten.

Taco Bell Shrimp Taco....?

Now I am not sure how many people like Taco Bell and if they really trust what kind of meat or ingredients they are eating, but the fast food chain is still alive and running strong. Taco Bell is even using shrimp in some of their tacos now. I am personally not a fan of shrimp and cannot tell what is good and what is not but Taco Bell tries to prove in their commercial they searched throughout the whole world for the best shrimp possible. This is a great strategy being used. Taco Bell already isn’t trusted by some people and the statement in the commercial that the shrimp is actually good, might take away some of those questions.

http://www.youtube.com/watch?v=G_FtE1OPwzA

After watching the commercial of course this guy isn’t a real blogger and is being paid by Taco Bell to say this shrimp is amazing. But Taco Bell is trying and hoping someone will believe that this shrimp is world class.

Subway says dont eat Fast Food

Subway in my eyes has came up with one of the most creative commercials in the food industry. As we all know subway’s food is healthier than any other food chain and their commercial stresses that this is what is going to happen to you if eat other kinds of fast foods.

 http://www.youtube.com/watch?v=QsZFsZw5jtU 

This is just so clever. Fast greasy food isn’t going to keep you in shape, you’re going to gain weight and these embarrassing this are going to happen to you. Also Subway does a great job in making those cheeseburgers look so ordinary and un- appetizing, Subways subs look so colorful and fresh.  This advertisement stresses once again that Subway’s food is healthy and the best thing to eat for your image.

Miller LiteGuards

Miller Lite has started to come out with a new campaign for the summer. The message they are trying to get across is that women this summer must hand their man a pack of Miller Lite and they will become more manly. They don’t need to stand out from the rest with a different kind of beer, all they need to do is just grab a nice cold Miller Lite beer and everything will be fine for the summer. One of the commercials I saw showed numerous good looking women on a beach wearing Miller Lite lifeguard suits training for what is going to be a fun summer only if all the men get their beer. Summer is a big time for Beer companies to sell their products and Miller Lite is starting early and getting both men and women prepared.

http://www.youtube.com/watch?v=Q4zedNvbUZo

Verizon low blow at AT&T

Verizon Wireless is all about proving and showing that they have the best network coverage in America. A recent commercial that I saw showed me how they are taking it to the next level. With the recent addition of the iPhone 4 to the wide variety of phones Verizon has to offer, they now have the power to show iPhone users how much better of an experience they will have with the phone now that they are on a better network. Throughout the past couple years AT&T and Verizon have been battling back and force by arguing who has the better nationwide coverage.

 This new commercial that unveils Verizon having the rights to sell the new phone has a great ending. It brings back the familiar face of Verizon Wireless, the “can you hear me now?” guy. He says at the end of the commercial “I can hear you know” while he is holding on to the phone.

http://www.youtube.com/watch?v=e2H-3Gf_fL8

 This is a huge blow to AT&T. Verizon is suggesting that people used to not be able to get reception with AT&T iPhones but now with Verizon Wireless it is clear. So go with Verizon so you can rule the air.

State Farm Different Campaigns

I have been noticing for a while on TV that the insurance company State Farm has many different campaigns running throughout the usual day of TV. State Farm has two commercial campaigns that always repeat throughout a sporting event or regular sitcom. The first kind of commercial that always plays is the “Like a good neighbor state farm is there” shout out for help. In three different commercials the customer is either yelling the State Farm jingle to either; get out of a stranded car surrounded by buffalo, fix a broken window, or help with a car accident. After saying the jingle the customers State Farm agent will magically appear to be “a good neighbor” and help out with the situation at hand. They are trying to get the idea to the customer that agents are there for you no matter what.

Here are the commercials that I was talking about.

1) Stranded car surrounded by buffalo.

 

http://www.youtube.com/user/statefarm?v=gRS4shfH1Pw&feature=pyv&ad=8233619010&kw=state%20farm%20buffalo%20commercial

2) Fix a broken window.

http://www.youtube.com/user/statefarm?v=SauUa5Z4Ihw&feature=pyv&ad=8233625730&kw=state%20farm%20commercial%20hot%20tub

3) Stupid car accident.

http://www.youtube.com/watch?v=I79Jmgb8nyw

Finally State Farm has their 40% guy that is in so many commercials. He keeps on repeating throughout the whole ad that the customer can get discounts up to 40%. It really sticks into the head of the consumer.

http://www.youtube.com/watch?v=Ve0qs8BZEnk

Starbucks Logo Change

In the twenty years that I have been alive I have only had one cup of coffee and it happened to be from one of the most well-known coffee chain in the world Starbucks. Recently it came to my attention because ,so many college students drink coffee, that Starbucks decided to change their logo. Before the switch, Starbucks usually had on the side of their cups and bags a mermaid surrounded by the Starbucks Coffee title.

However, recently they have removed the title of Starbucks Coffee and just stuck with the Mermaid all by herself.

This is a very bold move by Starbucks. This is making a statement that so many people in the world recognize their brand and corporate logo. They believe that all they need to do is put their logo on anything and people will immediately know that this is Starbucks. I unfortunately do not care what Starbucks decides to do these days because I really never buy any of their products. But I am an American that recognizes so many brands and happened to notice this change.

Axe= Girls

 

Just like my last Blog post I want to focus on the exaggeration that Axe uses in their commercials. Axe loves to show guys that if you use their product of Axe body wash, very attractive girls will suddenly appear. No matter where they are they will smell the seductive sent that you are giving off. Although smelling good might be more attractive for a girl, you will not have five or even billions just like this commercial all over you.

http://www.youtube.com/watch?v=I9tWZB7OUSU&feature=fvwrel

Yes their body wash smells good but how well does it work at cleaning you. Axe is banking on teenagers and older men to see these commercials and immediately try to improve their sex life by just buying body wash. Stick to what your using don’t let these commercials fool you, this is what Axe is striving for.

Exaggeration of Deodorant

In the advertising world today deodorant companies always seem to choose the exaggeration route. Every television advertisement shows an exaggerated  example of how well their product works at stopping people from sweating. One of my favorites come from Axe, where they goes as far as showing a guy whose sweating it so bad, whenever he lifts his arms up sweat shoots out everywhere. Finally, in the end of the advertisement once the Axe product is used the perspiration stops immedietly.

http://www.youtube.com/watch?v=qdK9zSl2cgE

My second example comes from Degree Sport. Their use of the well known survivalist Bear Grylls is very smart, because of his rugged and daring attitude. However, their commercial suggests that no matter how long or how hard you run, when you lift up your shirt there will be no sweat stains. This makes the other competitor look bad and simply is not true.

http://www.youtube.com/watch?v=tFeN2J_EKQs

The deodorant companies are very smart in exaggerating everything about there products it’s just how far they will go to prove it can stop the worst sweating problems.

What Brand Am I?

When I started thinking about this blog entry it took me awhile to come up with an answer to the question: What brand am I? I wasn’t sure whether or not I should select a brand that I use frequently in my daily life or one that really represents me as a person. After debating, I decided that I match perfectly with Ford Trucks. Anyone who listens or watches TV always hears the Ford Truck slogan “Built Ford Tough” and I truly believe that I can somewhat relate to this brand as a person.

http://www.youtube.com/watch?v=dhEkVakVWFE

  Ford Trucks are built to be tough and last for a long period of time. I see myself as both a physically and mentally tough human being also. I don’t let anyone or anything get to me and bring me down. With myself currently being on the Marquette men’s club soccer team, I need to make sure at all times that I am in the shape and condition to compete with the competition, such as Ford with many different trucks on the market. This leads me to another reason why I resemble Ford trucks. Since their products are tough that means that they are also very reliable to their customers. I view myself as a very reliable friend and worker. I am always there to lend a helping hand and will never disappoint when help is needed the most. When something needs to be moved by a Ford Truck the consumer relies on it not to break down.  http://www.youtube.com/watch?v=ZyF5WsmXRaI

Finally, in life you always got to be dynamic. The new F150 has so many brand new features available that make it a very dynamic vehicle with helpful gadgets and state of the art technology. In my life as a student here at Marquette I need to be a very dynamic learner that can succeed in many different classes, with a broad range of material. Being represented by a brand means that you resembles its qualities and I believe I do with Ford Trucks being tough, reliable, and dynamic.