Does anyone remember how successful the “Be Like Mike” campaign of Gatorade was? This advertisement campaign was the most successful of all time. The reason being so many different athletes no matter what age wanted to be like one of the best athletes in the world Michael Jordan. Everyone wanted to drink the same sports drink in order to perform at an all time best. It worked many people bought Gatorade thinking it would make them “Like Mike”. Yes Gatorade works but it doesn’t exactly make you immediately play like the best athletes in the world. It does have a very catchy tune though.
Today Gatorade does the same thing. People look up to all of these amazing Gatorade athletes and want to perform just like them.
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