Miller Lite has started to come out with a new campaign for the summer. The message they are trying to get across is that women this summer must hand their man a pack of Miller Lite and they will become more manly. They don’t need to stand out from the rest with a different kind of beer, all they need to do is just grab a nice cold Miller Lite beer and everything will be fine for the summer. One of the commercials I saw showed numerous good looking women on a beach wearing Miller Lite lifeguard suits training for what is going to be a fun summer only if all the men get their beer. Summer is a big time for Beer companies to sell their products and Miller Lite is starting early and getting both men and women prepared.
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