Verizon low blow at AT&T

Verizon Wireless is all about proving and showing that they have the best network coverage in America. A recent commercial that I saw showed me how they are taking it to the next level. With the recent addition of the iPhone 4 to the wide variety of phones Verizon has to offer, they now have the power to show iPhone users how much better of an experience they will have with the phone now that they are on a better network. Throughout the past couple years AT&T and Verizon have been battling back and force by arguing who has the better nationwide coverage.

 This new commercial that unveils Verizon having the rights to sell the new phone has a great ending. It brings back the familiar face of Verizon Wireless, the “can you hear me now?” guy. He says at the end of the commercial “I can hear you know” while he is holding on to the phone.

http://www.youtube.com/watch?v=e2H-3Gf_fL8

 This is a huge blow to AT&T. Verizon is suggesting that people used to not be able to get reception with AT&T iPhones but now with Verizon Wireless it is clear. So go with Verizon so you can rule the air.

State Farm Different Campaigns

I have been noticing for a while on TV that the insurance company State Farm has many different campaigns running throughout the usual day of TV. State Farm has two commercial campaigns that always repeat throughout a sporting event or regular sitcom. The first kind of commercial that always plays is the “Like a good neighbor state farm is there” shout out for help. In three different commercials the customer is either yelling the State Farm jingle to either; get out of a stranded car surrounded by buffalo, fix a broken window, or help with a car accident. After saying the jingle the customers State Farm agent will magically appear to be “a good neighbor” and help out with the situation at hand. They are trying to get the idea to the customer that agents are there for you no matter what.

Here are the commercials that I was talking about.

1) Stranded car surrounded by buffalo.

 

http://www.youtube.com/user/statefarm?v=gRS4shfH1Pw&feature=pyv&ad=8233619010&kw=state%20farm%20buffalo%20commercial

2) Fix a broken window.

http://www.youtube.com/user/statefarm?v=SauUa5Z4Ihw&feature=pyv&ad=8233625730&kw=state%20farm%20commercial%20hot%20tub

3) Stupid car accident.

http://www.youtube.com/watch?v=I79Jmgb8nyw

Finally State Farm has their 40% guy that is in so many commercials. He keeps on repeating throughout the whole ad that the customer can get discounts up to 40%. It really sticks into the head of the consumer.

http://www.youtube.com/watch?v=Ve0qs8BZEnk

Starbucks Logo Change

In the twenty years that I have been alive I have only had one cup of coffee and it happened to be from one of the most well-known coffee chain in the world Starbucks. Recently it came to my attention because ,so many college students drink coffee, that Starbucks decided to change their logo. Before the switch, Starbucks usually had on the side of their cups and bags a mermaid surrounded by the Starbucks Coffee title.

However, recently they have removed the title of Starbucks Coffee and just stuck with the Mermaid all by herself.

This is a very bold move by Starbucks. This is making a statement that so many people in the world recognize their brand and corporate logo. They believe that all they need to do is put their logo on anything and people will immediately know that this is Starbucks. I unfortunately do not care what Starbucks decides to do these days because I really never buy any of their products. But I am an American that recognizes so many brands and happened to notice this change.

Axe= Girls

 

Just like my last Blog post I want to focus on the exaggeration that Axe uses in their commercials. Axe loves to show guys that if you use their product of Axe body wash, very attractive girls will suddenly appear. No matter where they are they will smell the seductive sent that you are giving off. Although smelling good might be more attractive for a girl, you will not have five or even billions just like this commercial all over you.

http://www.youtube.com/watch?v=I9tWZB7OUSU&feature=fvwrel

Yes their body wash smells good but how well does it work at cleaning you. Axe is banking on teenagers and older men to see these commercials and immediately try to improve their sex life by just buying body wash. Stick to what your using don’t let these commercials fool you, this is what Axe is striving for.