In the twenty years that I have been alive I have only had one cup of coffee and it happened to be from one of the most well-known coffee chain in the world Starbucks. Recently it came to my attention because ,so many college students drink coffee, that Starbucks decided to change their logo. Before the switch, Starbucks usually had on the side of their cups and bags a mermaid surrounded by the Starbucks Coffee title.
However, recently they have removed the title of Starbucks Coffee and just stuck with the Mermaid all by herself.
This is a very bold move by Starbucks. This is making a statement that so many people in the world recognize their brand and corporate logo. They believe that all they need to do is put their logo on anything and people will immediately know that this is Starbucks. I unfortunately do not care what Starbucks decides to do these days because I really never buy any of their products. But I am an American that recognizes so many brands and happened to notice this change.
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