I have been noticing for a while on TV that the insurance company State Farm has many different campaigns running throughout the usual day of TV. State Farm has two commercial campaigns that always repeat throughout a sporting event or regular sitcom. The first kind of commercial that always plays is the “Like a good neighbor state farm is there” shout out for help. In three different commercials the customer is either yelling the State Farm jingle to either; get out of a stranded car surrounded by buffalo, fix a broken window, or help with a car accident. After saying the jingle the customers State Farm agent will magically appear to be “a good neighbor” and help out with the situation at hand. They are trying to get the idea to the customer that agents are there for you no matter what.
Here are the commercials that I was talking about.
1) Stranded car surrounded by buffalo.
2) Fix a broken window.
3) Stupid car accident.
Finally State Farm has their 40% guy that is in so many commercials. He keeps on repeating throughout the whole ad that the customer can get discounts up to 40%. It really sticks into the head of the consumer.
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