Just like my last Blog post I want to focus on the exaggeration that Axe uses in their commercials. Axe loves to show guys that if you use their product of Axe body wash, very attractive girls will suddenly appear. No matter where they are they will smell the seductive sent that you are giving off. Although smelling good might be more attractive for a girl, you will not have five or even billions just like this commercial all over you.
Yes their body wash smells good but how well does it work at cleaning you. Axe is banking on teenagers and older men to see these commercials and immediately try to improve their sex life by just buying body wash. Stick to what your using don’t let these commercials fool you, this is what Axe is striving for.
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